Social Media Guide

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What businesses best suit Instagram?

Not all businesses have the time to manage several social media accounts (although in future articles we will look at some useful tools to help you do that), in this article we look at Instagram [...]
E-commerce

Analysis of Latest Australian Statistics

Thanks to Hootsuite, We Are Social, and Nielsen in this article we take a look at the latest comprehensive data regarding Australian’s social media use. It’s important to keep up to date with these reports [...]
Influencers

So you want to be a social media influencer?

Before you get started, it’s important to understand just what a social media influencer really is. According to Chandler (2016), a social media influencer can be best described as someone with an extensive network of [...]
Hospitality, Food and Beverage

The Importance of Social Media for Restaurants, Cafes and Bars

In an industry that is highly competitive, social media has played an increasingly important part in a café, restaurant or bar’s ability to differentiate itself from the competition. According to Ibis World, the restaurant industry [...]
Health and Fitness

The Social Media Challenge for the Services Sector

Does your business deliver a service that may not be Instagram worthy? How do legal firms, financial advisers, surveyors, consultants, home carers or educators use social media to their advantage? There are unique challenges the [...]

What does ‘shadowban’ mean and how could it affect you?

March 20, 2019 0

A shadowban, even though social media platforms deny it exists, can mean total disaster for anyone relying on social media as part of a digital marketing strategy or to derive an income on social media. […]

Facebook, Instagram, Messenger, WhatsApp Outage: What You Need to Know

March 16, 2019 0

In March 2019 users of Facebook, Instagram, Messenger, and WhatsApp faced some of the biggest and longest outages in history. There are some key learnings from this that social media managers, influencers, and online businesses […]

Understanding Social Media Categories

March 13, 2019 0

There are close to 200 major social media platforms across the world, not to mention the hundreds and hundreds of minor platforms that exist. Choosing the one that is right for you and your business […]

The Social Media Landscape

April 24, 2019 0

Understanding the social media landscape is important in helping you to decide which categories are most suitable for your business needs. In this article, we will explore several categories and examples of platforms that operate [...]
Facebook Ad Library

April 10, 2019 0

FEarlier this year Facebook rolled out its new Ads Library feature which is a great tool for not only the general public but Social Media Managers as well. Whilst it is important to be operating [...]
AI Breakthrough Major Warning for Social Media Content Generators

March 28, 2019 0

The latest breakthrough in Artificial Intelligence (AI) has been banned from release by its creators to prevent it being misused and it sounds a major warning for social media content generators. Although Artificial Intelligence (AI) [...]