Popular articles

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  People eye quick return to hair and beauty as COVID-19 restrictions ease.

  Hair and beauty salons may be wondering what business will be like as many states and territories begin to ease COVID-19 restrictions. A recent survey of over 600 people from across Australia reveals the industry [...]

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  Analysis of Latest Australian Statistics

  Thanks to Hootsuite, We Are Social, and Nielsen in this article we take a look at the latest comprehensive data regarding Australian’s social media use. It’s important to keep up to date with these reports [...]

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  So you want to be a social media influencer?

  Before you get started, it’s important to understand just what a social media influencer really is. According to Chandler (2016), a social media influencer can be best described as someone with an extensive network of [...]

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  The Importance of Social Media for Restaurants, Cafes and Bars

  In an industry that is highly competitive, social media has played an increasingly important part in a café, restaurant or bar’s ability to differentiate itself from the competition. According to Ibis World, the restaurant industry [...]

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  The Social Media Challenge for the Services Sector

  Does your business deliver a service that may not be Instagram worthy? How do legal firms, financial advisers, surveyors, consultants, home carers or educators use social media to their advantage? There are unique challenges the [...]

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  What is the Facebook Algorithm and what does it mean for me?

  Algorithms Explained: Facebook Basics If you are using Facebook to promote your business, engage with an audience or grow your online influence, understanding algorithms is critical! In this article we explore what the Facebook algorithm [...]

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  Women. More Powerful. Together.

  Recently we reviewed the statistics for social media use within Australia and the article revealed women are greater users of Facebook, Instagram, Snapchat, and YouTube than their male counterparts. Some of the greatest influencers online [...]

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  Understanding Social Media Categories

  There are close to 200 major social media platforms across the world, not to mention the hundreds and hundreds of minor platforms that exist. Choosing the one that is right for you and your business [...]